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Why Does your Business Need a Website?

Many small business owners often question whether having a website is necessary, especially if their business is modest in scale and doesn’t engage in online sales. However, the unequivocal answer is yes. Regardless of your business’s size or online sales presence, having a website is crucial to prevent potential loss of business to competitors who have already established an online presence.

Moreover, it’s worth reconsidering whether your products or services can indeed be sold online. The COVID-19 pandemic has significantly shifted consumer behavior towards online shopping, encompassing a wide range of products from books to real estate. While you hesitate, your competitors may have already recognized the benefits of having a website and are capitalizing on it effectively.

It’s essential not to fall behind in this aspect. You might wonder if a Facebook page suffices as an online presence, but a dedicated website offers far more functionality and professionalism in representing your business.

Here are a few of the reasons why you need a website:

1. Establishing a Business Website Enhances Professionalism

Setting up a company page on Facebook is a quick and free process accessible to anyone. However, this ease of entry diminishes the credibility of a business’s social media presence. Customers may question the legitimacy of a Facebook page, unsure of who operates it, their location, or if it’s a legitimate enterprise. Conversely, developing a business website requires investment, signaling a higher level of commitment to your enterprise. Consequently, a business website enhances your professional image and credibility.

2. Essential for Your Customer's Journey

An effective website serves as the ultimate destination for your audience across various channels. It’s where you aim to engage and prompt action from potential clients. Much like a physical store, your website invites visitors to explore your offerings. Even if they don’t make a purchase immediately, subsequent visits may lead to conversions.

Similarly, customers encounter your business through various channels such as social media feeds. Intrigued by an enticing social media ad, they naturally expect to find more information on your website. Without a website, you risk disrupting this crucial progression in the customer journey.

3. Enhancing Visibility Through a Website

With over 4.5 billion active internet users globally, and more than 90% accessing it through mobile devices, the online landscape is vast. Without a website, your business remains virtually unseen by this substantial audience. Particularly with the accelerated digitalization brought about by COVID-19, investing in a website is crucial to ensure your business remains visible to those who matter in an increasingly digital market.

4. Vital for Local Businesses

Despite the reluctance of many small business owners to prioritize a robust website, they are overlooking a significant revenue stream. The statistics below underscore the critical importance of a website for local businesses:

  • 46% of Google searches incorporate local intent.
  • 97% of users utilize search engines to discover local businesses.
  • 28% of users have made purchases following a local search.
  • 70% of users decide to physically visit a store based on online findings.

A well-designed business website can harness this potential, maximizing profitability and expanding your business’s reach within the local community.

5. Providing Social Validation

The opinions expressed by your customers significantly influence others’ decisions to engage with your business. While review platforms such as Yelp serve a purpose, your website remains the optimal destination for comprehensive information about your business.

Showcasing your most favorable testimonials on your website serves as a potent method to instill trust and offer social validation. Moreover, featuring top reviews directly on your website safeguards against third-party review platforms potentially diminishing the positive feedback about your business.

6. Long-Term Value of a Business Website

One of the most advantageous aspects of investing in a business website is its ability to provide enduring value, persisting for years beyond its creation.

Unlike social media ads, which are visible only for the duration of the campaign, a business website offers sustained returns. With social media ads, if your potential clients miss seeing them, you must pay again to relaunch the campaign.

Conversely, a business website yields return on investment (ROI) over time. Even if it doesn’t immediately deliver returns within the first year, you have the opportunity to refine and optimize until it does.

7. Enabling Online Sales Opportunities

E-commerce transactions have continued to surge, with projections exceeding $6.3 trillion in 2023. Clearly, businesses without websites are missing out on a significant portion of these sales.

Even if your business doesn’t fit the traditional e-commerce model, establishing an online storefront can prove invaluable. It not only expands your customer base by attracting new clients but also ensures continuous sales, even during periods when your physical store remains closed.

8. Full Autonomy Over Your Website

Owning your website grants you unparalleled design autonomy, unlike the constraints imposed by social media platforms.

You possess the freedom to share user reviews, videos, images, and any other content of your choosing.

Moreover, you’re not bound by the ever-changing rules of social platforms. In the event of a social media outage, such as the simultaneous disappearance of Facebook, Instagram, and WhatsApp for several hours, your website and its content remain secure and accessible.

9. Enhancing Customer Service Through Websites

A well-crafted website serves as a repository of crucial information for your customers, eliminating the necessity for them to inquire about basic details such as location and operating hours. By providing this assistance, a website contributes to enhancing the overall customer experience.

Moreover, by addressing straightforward queries through the website, your workforce is freed from such tasks, enabling them to concentrate on more pivotal processes that drive company productivity.

10. Gaining Competitive Advantage with a Website

Despite being a small business, a well-designed website empowers you to contend with larger competitors in your industry. By strategically optimizing your website, you can surpass bigger competitors and attract high-quality leads organically through search engines.

The choice to create a website for your business rests entirely in your hands. However, if enhancing lead generation, visibility, social proof, and authority align with your business objectives, establishing a website serves as an excellent starting point.